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Advertisements now days can be viewed on shopping carts, airports, walkway, on the sides of buses, bus shelters, on telephone hold messages and in shopping malls. Advertising is the activity that provides advertisements of commercial products and services. Many advertisements are designed only for the purpose of enlarging “brand image”. Because of this, advertisements tend to embed factual information along with their influential message. Advertisers use major medium like television, radio, cine...

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Web 2.0 by its nomenclature appears to be a new version of the World Wide Web. Some users perceive it as another version of the web with added technical features. In reality, Web 2.0 actually refers to the paradigm shift in the way end users and software developers use web. Web 2.0 reflects the changing face of the web; from its earlier read only version it is slowly and steadily becoming more participatory in nature.Earlier versions of popular websites on the net were read-only with users havin...

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