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Media Relations Blog - TopRank Online Marketing
Practical media relations insight for online public relations and digital marketing courtesy of TopRank Online Marketing.
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Despite company marketing and public relations budgets being in a state of ambiguity, many public relations organizations are focusing on social media, trying to figure out “do’s and don’ts” to improve online reach. At the same time, search engine optimization (SEO) of news content is fast becoming an established part of the mix for many [...]
Beginner’s Guide to SEO for Optimized PR
The following post about search engine optimization for public relations (SEO for PR) was written by Chris Pilbeam of Vocus based on an interview with TopRank Online Marketing CEO, Lee Odden. SEO helps a search engine to do its job more effectively. Search engines aren’t perfect – that’s why people in SEO are flourishing. People [...]
5 Reasons Online PR is the Great Equalizer for Small Businesses
The following is a guest post by Jiyan Wei, director of product management for PRWeb leader in online news distribution and online publicity. For more tips on using press releases, follow @PRWeb on Twitter or like them on Facebook. Operating a small business can be daunting enough without having to compete against the already established [...]
