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A PIONEERING training initiative, launched by a Sheffield company to reach Britain’s most disaffected youngsters, opens its doors at Sheffield Wednesday’s Hillsborough ground today.

Emma Harrison is a millionaire businesswoman, the brains behind a global Yorkshire-based training company and, as it turns out, a woman blessed with unwavering optimism.

When the Flexible New Deal (FND) offices open on 5 October many of the long-term unemployed people who are obliged to attend this radically-revised job search programme may be surprised to find themselves ushered into a welcoming cafe.