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Lattice Engines
Predictive B2B Marketing and Sales
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    Preparing your Enterprise for AI: Lessons from predicting sales for B2B
    Artificial Intelligence (AI) lurks behind consumer applications, often without the end-user’s knowledge. From identifying images to recommending friends to serving the right ad, web-scale data has rendered many old algorithms (e.g., neural networks) potent and capable of beating humans at similar tasks. But what about the Enterprise, where the last big wave of intelligence was […]The p...
    In the Land of AI, Context is King
    The world is going full-on AI. In our personal lives, tools like Apple’s Siri, Amazon Alexa and Google Now are becoming more mainstream (my Mom, for instance, is now using Siri to make calls, find out directions, etc). The same has been happening in the B2B world. I’m sure by now, you’ve heard of Salesforce’s […]The post In the Land of AI, Context is King appeared first on Lattice Engines....
    Leveraging Predictive Technologies for Account-Based Marketing
    Learn how predictive analytics can be applied throughout the process of developing and implementing ABM strategies to increase precision and drive efficiency. The post Leveraging Predictive Technologies for Account-Based Marketing appeared first on Lattice Engines.