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First Point of Contact
Standing watch over the credit union mortgage lending market...
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    CU Mortgages Are NOT The Focus For Home Buyers
    Home buyers spend much of their time focused on the home search and very little time focused on the mortgage—and recent research proves it. Read on for how your credit union can be involved with home buying members beyond a mortgage and not be left without a seat at the closing table.
    Walking the Path to Purchase with Home Buyers
    Many credit unions wait for their members to come to them to discuss mortgage options—and focus solely on marketing loan programs, rates and discounts. The challenge with this approach is that mortgage inquiries end up too far down the funnel. Avoid this mistake and learn how you can earn more purchase mortgage business.
    A CU Sweet Spot: First-Time Millennial Homebuyers
    First-time home buyers make up a large target market in the real estate industry, and an important group for credit unions. But the CU sweet spot for increasing purchase mortgages comes at the intersection of purchase experience and generation: first-time home buying Millennials.