Software marketing articles by Dave Collins of SoftwarePromotions.
Software marketing articles by Dave Collins, SoftwarePromotions
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29 May 12 01:06
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Is Google finally facing a threat?
Twitter, Bing, the increased use of mobile phone browsing, Yahoo!, Microsoft, SoftwarePromotions and more have all been hailed as the potential new Google, or a serious threat to Google.
Yet to date, while all of these examples have proven to be interesting, none of them have given Google anything to worry about. And like all Kings fortunate enough to sit on their thrown for any length of time, G...
Recession - threat or opportunity?
Even the most fervent of optimists now have to accept the reality: that irrespective of how precisely to define a recession, we're either in one or about to be. Here in the UK we're officially in recession, and there's even been talk of a depression. The news and media are full of gloomy forecasts and dire predictions, but for once, they are mostly in agreement: The economic situati...
Getting to grips with AdWords Quality Score
Most people working with Google AdWords have heard of quality score, yet few really understand what it is, how it works and how to work with it. Contrary to what you may think, quality score is a simple concept, of only reasonable importance, and to some extent can be controlled and worked to your advantage.
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