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    Google has rolled out a fresh campaign daily budget estimator for ads with the â??limited by budgetâ? observant in AdWords last year. The efficient budget estimator gives expected weekly clicks and impressions and rate per week for every anticipated budget setting. The chart no longer shows a historical portrait of the bonus clicks or impressions [...]
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    The ethical minefield regarding social media marketing
    There can be no question that the influx of social media has changed the very foundations of online marketing and how business and employees can conduct their online presence. Social media has brought with it opportunities to directly interact with consumers and to build relationships that would make small village shop owners jealous, however there [...]