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    What Entrepreneurs Can Learn from Blizzard Entertainment
    The best part about entrepreneurship is that it can happen anytime, anywhere, and at any stage in life – your own life as well as the life of the company. Blizzard Entertainment is the story of a company seemingly on the downswing that made an unprecedented mega-comeback. The incredible rebound of Blizzard Entertainment has inspired […]
    Identity-Based Pay-Per-Click Marketing: What It Is and Why It’s Important
    Pay-per-click (PPC) marketing has been around almost since the dawn of the internet age. Its basic premise is that companies or individuals purchase advertisements from search engines. These ads are prominently placed in the list of results when someone searches for certain keywords. The company or individual pays the search engine every time a visitor […]
    Five Tips for Winning at Multichannel Online Marketing
    Gone are the days when a shopper went to their local radio store, browsed the options on the shelf, and went home with the best choice. Years of consumer reports, television ads, newspaper articles, blogs, online reviews, and apps have made the shopping process a very complex thing indeed. Shoppers have dozens of options to […]