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    Averages Lie to You, It’s Time to Get Granular!
    Averages lie to you. One of our publishing clients looked at the average sell-through rate of their online advertising inventory and noted it was 70 percent. “We can launch a metered paywall, and as long as we do not lose more than 30 percent of our inventory, the lost advertising revenue should be minimal, ” they thought.  […]Related posts:Yield Management Using Web Analytics in Publishing ...
    Using Intent, Demographics and Micro-Moments to Better Understand your Web Traffic
    According to Lisa Gevelber, VP of marketing at Google, advertisers who target their marketing efforts by demographics risk missing up to 70% of their potential shoppers. Instead, marketers should look at micro-moments and customer intent. Ok, now I’ve got your attention, let’s step back a bit. What does intent mean and what does this all have […]Related posts:Surprise Board Meeti...
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    Over the past few weeks you may have noticed a couple of things; we’ve taken a short hiatus in posting and the site design/elements have changed. You may remember that at the beginning of March we introduced the beginning of our journey with Ptengine. What started out as a general trial of Ptengine turned into a […]Related posts:A Tale of Two Heatmaps and Analytics Improving Product Pe...