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    A startup nation – the new kid on the block
    Ideas are buzzing and start-ups are abounding – India today has over 4200 startups. Consider this significant statistic – the year 2015 saw $9 billion infused into startups, which is the same as what was invested during the entire period between 2010-2014. Clearly, India is riding high on startup fever and the ball has been […]
    Video, Video, Everywhere – Are you leveraging it in your business?
    Visual content and especially videos are on the rise, and people favor watching something over reading or scrolling through written content, however well written, informative or catchy it may be. Did you know that 300 hours of video are uploaded to YouTube every minute, and around 5 billion videos are watched on YouTube each day? […]
    Easy ways to generate content from what you already have
    Generating content for regular communication with your stakeholders is the bane of every B2B marketer. One challenge is coming up with engaging and relevant themes that would excite your audience and the second is developing content assets. Here’s where repurposing can help and play a huge role in reducing your stress levels and ensure that […]