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    Report Card: State of the Programmatic Industry
    Over 600 professionals on both sides of the buy/sell divide had the chance to grade their partners across a number of areas. The need for this review is clear: Programmatic (mainly open marketplace) buying is now claiming the bulk of digital budgets, averaging about 46 percent of spending to become the major allocation.
    Technorati Launches Publisher Technology Platform for Advance / Header Bidding Revenue Integrations
    San Francisco (July 20, 2015) – Technorati, advertising technology specialists with a decade of enhancing publisher revenues, today announced that it will launch a sophisticated and demand agnostic technology called SmartWrapper, that will enable publishers to scale revenue, lower the cost of Advance Bidding and blow up the daisy chain (programmatic sequential selling of inventory ). It’s the firs...
    5 Things You Need To Know About ‘Header Bidding’
    It’s simple auction economics — the more people bidding on and competing for an item, the higher the price the item will sell for. Why wouldn’t publishers want this for their ad inventory? They do, obviously. But they’re not getting it under the current programmatic setup. The current programmatic auction dynamic is a “members only club, ” with many would-be buy...