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    After years of anticipation and a fair amount of excitement last Friday, the visible impact of Google’s new Penguin 4.0 seems to be underwhelming–so far. The consensus is that, in fact, there has been no impact. The new release of Penguin 4.0, confirmed last Friday on Google’s blog, means link penalties will be refreshed in real time, so that in theory, ranking corrections and im...
    Growth Optimizing — A New Marketing Mindset
    It’s all in the mind–or rather, the mindset. If you’re competing in the digital marketing arena, you’ve had to think some about growth optimizing, and if you haven’t, it’s time to start. Digital marketing has entered a new phase that is more data-driven and adaptable than ever. Here are the keys to understanding and adopting a new marketing mindset, one that lea...
    How Voice Search Changes Local Search
    Voice search is becoming an integral part of our virtual lives–at least, it is for a fast-growing number of us who prefer this communication shortcut to typing, touching and clicking our search queries. The trend is being explored in articles across multiple media outlets, each one packed with research for digital marketers and business owners who want their products and services found first...