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    Google Announces Separate Index for Mobile Sites to Launch “Within Months”
    Over the past few years, Google has steadily increased their focus on mobile search and providing the best experience for people checking the internet from smartphones or tablets. This can be seen in the development of a separate search algorithm for mobile search, as well as using mobile friendliness as a ranking factor. During a recent conference, Google revealed that they were planning somethin...
    Facebook Now Testing Ads for Facebook Groups
    Thousands of businesses use Facebook ads to show content to their target audience. An equally large number of business owners use Facebook Groups to connect with their target audience. Interestingly, it is currently impossible to use Facebook Ads to target Facebook Groups. But that may be about to change. Facebook has confirmed reports that they are testing ads for Facebook Groups. Facebook Groups...
    Amazon Bans Incentivized Reviews Linked to Free Products from Retailers
    Reviews are essential for the success of online retailers. As many studies have shown in the past, consumers often trust the word of strangers, just as much as testimony from their friends and family. The value of reviews leads some retailers to try tactics that will lead to more positive reviews. To prevent certain kinds of ethical issues related to reviews, Amazon has announced that it will ban ...