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    The use of mobile applications among consumers is rising by the day. Retailers all around the globe are now recognizing the importance of having their own app for increased revenue generation and for good reason. The following statistics perfectly validates this statement.   According to a study, the typical app visitor spends around 201.8 minutesRead MoreThe post Mobile Apps – ‘An Esse...
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    Pop Up Stores, also known as temporary retail or flash retail opens up a plethora of opportunities for retailers to generate buzz for their brand and boost revenue. Being short term sales places, pop up stores come with limited commitment and minimum costs. It's a handy way for retailers to discharge innovative & experiential marketingRead MoreThe post Pop Up Stores – ‘Boosting...
    Customer Emotion Tracking- ‘A boon for the modern day Physical Store’
    In this compulsive customer personalization age, technology continues to breathe life into the brick-and-mortar stores. Online retail may well be in the ascendency, but the scope of growth for offline retail and physical stores is huge. Technology is empowering this fact. If analysing big data has become a common phenomenon and deploying sensors appears toRead MoreThe post Customer Emotion Trackin...