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Banking, Retail & Logistics App Developers | Cubex Systems
Building Transformative Experiences
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    Design Thinking – Empathy Maps
    Empathy Maps in Design Thinking are quickly created collaborative artifacts that increase our understanding of users. It’s the first principle of Design Thinking that we must focus on our users: Our North Star. The second principle of Design Thinking compels us to work in multidisciplinary teams. Empathy Maps tie these principles together, taking advantage of our multidisciplinary teams to improve...
    Design Thinking – Personas
    Personas are fictional representations of our users helping us design with greater clarity and understanding. Usually, they’re concise enough to fit on a large flash card, even with a picture included. It’s also good to know that when we talk about a Persona, we may be referencing either that simple written document or the fictional person himself.So why talk about a fictional person at all? Well,...
    Design Thinking As A Strategy.
    In today’s digital world great brands differentiate their product and services through exceptional customer experiences. Exceptional customer experience come from service oriented mindset and the use of human centric design – elevating the human experience as the principal benchmark user – Our North Star. That’s where we employ the art of Design Thinking As A Strategy. As a...