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    Talking to Customers One-on-One Helped Carbon6 Rings Build a $1.7 Million Business
    Knowing your customer is important before you can sell anything to them. And it's hard to do that from behind a screen, even if you're basing your assumptions on data.Claire and John Easley are the founders of Carbon6 Rings, forged carbon fiber jewelry hand-crafted In America.According to them, going out of their way to talk to their customers one-on-one was what helped them win Shopify's Build a ...
    How to Use Gift Guides to Boost Your Holiday Sales
    As Black Friday approaches, store owners will begin scrambling to get the word out about their sales. Display ads, email marketing, and retargeting are some of the most common methods, but there’s one overlooked strategy that has the potential to drive a lot of customers to your store - gift guides.Many shoppers do a lot of research before big sale events and holidays. In fact, shoppers are resear...
    7 Shopify Apps That Will Help You Sell More This Black Friday and Cyber Monday
    Black Friday and Cyber Monday (BFCM) fall on November 25th and 28th this year.During the span of these 4 days, online sellers of all sizes have the opportunity to be part of one of the biggest sales events of the year.In fact, over 25% of all sales that our merchants made in November 2015 took place during the 4 days that make up BFCM weekend.But it's not enough to just put your products on sale a...