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Celebrity Brand Group
Creating Brands
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    The UK’s greatest, untapped target audience
    The 12 million people with a disposable income who are being ignored by brands. There is a huge target demographic out there that brand managers, agencies and media buyers seem to be ignoring and it’s a significant audience. There are 12, 352, 000 people* aged from 45 – 59. That’s nearly 20% of the UK population! Ah,
    When different is better
    Recently we were creating new ad for a client. The concept was that they would put the financial news right in front of you – more than that, the news would be delivered to you by the reporter. Powerful stuff we thought. So we drew up the visuals and presented them to the client. The
    Jaffa Oranges gets the CBG treatment
    If you’re eating an orange, there’s a very good chance that it’s a Jaffa. Now while their oranges  and the brand may happen to be household ‘must-haves’ the website was sadly lacking and to be honest, had been neglected for far too long. Acting as the digital support for The Little Big Voice, we were