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blog – Diray TV
Buying Media That Sells
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    Diray Digital: Combined TV and Digital Advertising
    Diray TV launches Diray Digital,  delivering a combined TV and Digital advertising strategy that benefits both the client and campaign. By coordinating TV and Digital in a combined cross-media campaign, we can maximize media dollars and effectively plan, execute and evaluate results, producing true visibility with a single goal. Our seasoned team of digital professionals bring more than […]...
    New Year, New Campaign- What Chinese New Year Means to Your Campaign
    Chinese New Year, also known as the spring festival, is the most important celebration in the Chinese calendar. The New Year generally falls between January and March, but the exact dates change each year, and lasts for weeks. The holiday symbolizes the start of new life and the season of ploughing and sowing. For American […]
    No Comic Relief: Humor Usually Misses the Mark in DR Marketing
    When a product is marketed, humor is often used as a way to attract viewers. Unfortunately, if the humor misses the mark, consumers are not inclined to take notice of the product. The reality – humor may attract the viewer, but not the sale. “Marketers think humor creates a favorable association with their products, but […]