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    How to position your business as a digital disruptor in your industry
    There’s electricity in the air when a group of motivated individuals come together to share innovative ideas. That’s just what it was like at our first Gruden Group Intelligent Interactions event which was held Thursday 4th August at Sydney Tower against the impressive backdrop of Sydney Harbour. A group of 70 professionals came together to […]The post How to position your busine...
    Don’t assume you can reward your way to loyalty
    Customer loyalty, reward and incentives are part of the marketing arsenal for today’s brands. Yet, where we rarely hear of true product or service differentiation, is the loyalty programme as we know it truly powerful enough to drive the modern consumer to be brand loyal? In a recent interview about loyalty, Accenture UK Managing Director, Rachel Barton, stated; “With […]The post...
    Is mobile experience holding your brand back?
    Thanks to the recently released “Effective Mobile Engagement Report 2016” from Vanson Bourne, marketers now have access to the latest consumer views on the impacts of mobile technology and mobile experience on brand engagement. After interviewing 8, 000 consumers (conducted by agency Bold Chat), the latest insight reconfirms the growing trend of how important mobile (including mobile a...