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Online Lead Generation for Local Businesses
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    The Difference Between Ranking Your Home Page and the Rest of Your Pages
    Let’s set the scene: You’ve been investing time, energy, and money into Search Engine Optimization (SEO) for your business over a few months, and reports show you’re actually bringing in traffic for a target keyword! However,  upon searching it for yourself, you’re disheartened to find your home page is nowhere to be found. What gives? Rest easy—there’s a difference between...The...
    How to Decide When to Optimize Your Landing Page for SEO or Conversions
    Measuring the performance of a landing page can sometimes be frustrating, especially if you pay attention to the wrong metrics in your analytics program. It goes without saying that a lack of information on how to improve your landing pages’ performance can seriously undermine your content marketing strategy. Often, the metrics you should follow will change depending on...The post How to Decide Wh...
    3 Ways to Format Your Business Blog Posts for Better SEO and Readability
    Proper blog post formatting goes a long way towards improving readability for your visitors. Perhaps more importantly, well formatted blog posts tend to rank higher in search engines. That said,  formatting a blog post can be confusing if you’ve never learned how. While WordPress provides industry-standard editing tools for optimizing content,  it is up to you to take...The post 3 Ways to Fo...