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    Is Research Necessary? For China, and Elsewhere?
    In the age of big data, some may question the need for research as part of building a brand in China.  Well, it is is not as simple as downloading a spreadsheet or looking at some platform back-end data – research is more important than ever. What is Brand Research? Research can be simply defined [...]
    Tmall launches this year’s Double 11 promo video – there is a moral for everyone
    Just watched Tmall’s launch video for Double Eleven AKA Singles Day (view below).  I liked it, not just because it was a nice piece of brand communication, but also because it reinforces something I have been wanting to make sure clients and SBW friends are aware of – Tmall is just a platform, it is [...]
    How Alibaba’s Alitrip connects with fun mobile content
    Communicating in Digital can be fragmented, hard-to-control and even get a bit dizzy because of the various dynamics in this fast-moving area. However, rushing to get on WeChat, Weibo and Livestream apps is not the effective way for brands to deal with these dynamics in China. SMART says that: “being ON a certain social media [...]