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    Is Research Necessary? For China, and Elsewhere?
    In the age of big data, some may question the need for research as part of building a brand in China.  Well, it is is not as simple as downloading a spreadsheet or looking at some platform back-end data – research is more important than ever. What is Brand Research? Research can be simply defined [...]
    Tmall launches this year’s Double 11 promo video – there is a moral for everyone
    Just watched Tmall’s launch video for Double Eleven AKA Singles Day (view below).  I liked it, not just because it was a nice piece of brand communication, but also because it reinforces something I have been wanting to make sure clients and SBW friends are aware of – Tmall is just a platform, it is [...]
    WeChat’s New Feature Enabled Location Based Marketing
    While brands are celebrating the WeChat Moments Ads favoring to outreach customer segmentations among 549 million WeChat users, WeChat created one more reason for retailers to love it more– a new feature enabling local stores to target potential consumers in the same city, or even the same business districts. Yesterday on September 21st, WeChat officially [...]