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Marketing Analytics, Keyword Research, and Competitive Intelligence
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    Top 10 stock tickers searched in September 2016: A look into America’s investment market (part 7)
    Trouble at Wells Fargo and rumors of a Twitter buyout dramatically increased the number of people searching those ticker symbols on Yahoo Finance during September. As a result,  the overall volume of stock searchers increased by 21 percent month-over-month. Both companies debuted in our top ten list of the most-searched stocks, while Apple remains in the #1...The post Top 10 stock tickers searched...
    Why you need a replacement for Google’s Keyword Planner
    Recent changes to Google’s Keyword Planner have effectively converted it from a tool that you could use in many areas including search engine optimization, content marketing, and paid search to a tool that helps you in just one area, which is the management of large-scale paid search campaigns. Specifically, Google rolled out a change that...The post Why you need a replacement for GoogleR...
    The unique shopping trends of US and UK consumers: Top ten products sold on Amazon
    Last month, we launched our monthly analysis of US and UK residents’ Amazon shopping trends, looking at transaction information from the beginning of 2016. Through analyzing individual purchases, we discovered behavioral differences in shopping behavior among the two customer groups. This month we found again that there is a clear preference for Amazon–branded products among...The post The u...