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    What Brexit Means For Promotional Marketing
    It may be an understatement to have said that the UK’s decision to vote and leave Europe was a surprise. There are many within the promotional merchandise industry who would have preferred the ‘remain’ campaign to have one.Why? Much of our supply chain is European and Far East based. The immediate impact of Brexit is UK sterling falling in value against the US dollar after a period of much stabili...
    Working Your Call To Action
    In advertising we always talk about the Call To Action or CTA as it is known for short. To marketers it’s the final piece of an advert, after the headline, copy and offer that leads the target audience to make a specific action. This could include to make a phone call, visit a website or complete some other response mechanism.Writing CTAs is both artwork and science. Get it right and you can drama...
    Love Your Promotions This Valentines Day
    When Valentine’s Day falls on a Sunday, as it does this year, you have a whole weekend to share with a loved one and show them how much you care. Now some of you may be looking forward to this with some trepidation but don’t worry as there are some great guides out there to help you through this ‘lovers’ weekend.One of the best we found is in Cosmopolitan Magazine who’...