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Birkhoff Research Group
Franchise Research and Analysis
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    Content is king on the Internet. Period. Content is what keeps people returning to your website. It encourages engagement — actions and conversation — between you and your customers and prospective customers. Content is what others link to; those links generate traffic, and traffic generates business. Content needs to be an integral part of your website structure, […] The post Online Marketi...
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    Franchising in the U.K. is nothing new. In fact, a very early, primitive version of franchising can be traced back to feudal Britain. Fast forward to 2015-2016, and the franchise industry is thriving. As with any type of business relationship, franchising within the nation has gone through its ups and downs over the years. But […] The post Franchising: A Thriving Business Model in the UK app...