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Paul Shepherd
Business Evolution For The Digital Age
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    CASE STUDY: Successful Innovation – How IKEA Innovates
    The simplest way to understand business innovation is to see it as a process of focused change. It means putting your creative ideas into effective use, in order to improve your products, services, and your overall business processes. However, oftentimes this practice is easier said than done. Many companies fail at managing this change and […]The post CASE STUDY: Successful Innovation ̵...
    Startup Marketing – 5 Innovative Ways to Grow a Startup on a Small Budget
    Startup marketing is a challenge that any business owner and marketer has to tackle. If you are willing to grow your startup,  you’ve hopefully done your research and reading on the subject. And, if you’ve paid attention, you’ve probably come to the conclusion that the best marketing strategy for startups is to “be innovative”. Guidelines such as know your audience, know yo...
    Businesses that Have Failed Due to Lack of Innovation
    Most effective businesses nowadays are striving to gain and keep a competitive edge on the market. They go out of their way to incorporate newer technologies, implement better time management skills and productivity routines, as well as create ever more innovative products. Despite the numerous benefits of having modern products, newer management strategies, tools and […]The post Businesses ...