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    Eyeballing Subscriber Lists - An Email List Hygiene Trick
    I wrote two articles about email validation and email verification and how both processes will help achieve better deliverability, but after you scrub both ways, you may not be getting rid of all of the seeds and/or traps. The one thing that almost all email marketers forget to do is to eyeball down their list and look for peculiar emails or anomalies. Every email list is different and follows its...
    Tips To Spring Clean Your Email List
    ​Spring is here and summer is around the corner. Your list is more important than ever because many will be on vacation this summer and email marketing will be traded for social media, which is just as dead during summer. This is the time to do validation and email list verification. Validate your emails from threats and verify them from bounces.I have written many articles about removing bo...
    Important Steps to Preventing Email Deliverability Issues
    Since Google banned payday loan advertising, we have seen a rise in the size of databases we clean and have been approached by many payday loan companies for advice in email deliverability. Many have been out of the email marketing game and have to re-learn everything they knew 5 years ago. This article may help.Follow best practices for acquisitionEveryone is tight on money in America and are not...