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2012 Executive Guide to Marketing Personnel - Free Excerpt
You can use this original research to benchmark your organization's practices against peers and competitors, and learn top tactics and strategies to optimize your department's performance.Sign up for the MarketingSherpa Marketing Careers newsletter to receive the latest job openings every week.Request Free!
Marketing Wisdom for 2012
The Wisdom Report represents all that is good in today's community of marketers - an ever present desire to learn, a willingness to put into practice new and proven marketing strategies and tactics, and a belief that sharing your successes with other marketers benefits everyone. Three critical areas of their marketing were evaluated - top of the funnel, middle of the funnel and analytics. Wha...
Email Marketing Handbook: Second Edition--Free Excerpt
Whether you are new to email marketing or a seasoned veteran looking to add a wrinkle in your lifecycle campaigns, their process breaks down the actionable steps to improve the accuracy and effectiveness of your email communications. It starts with identifying how to aid the subscriber at each funnel stage, and finishes with the safe arrival in their inbox. Actually, in the spirit of innovation th...