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Selling is one of the toughest jobs. It is tough on ego as well as energy levels, which explains why sales personnel are often the highest paid employees of a company. Sales representatives often get demotivated due to constant rejections, grumpy customers, steep competition, adverse market conditions and huge targets. It is important to keep motivating your sales force frequently. So, what exactl...

Product positioning is a term used in marketing, which means positioning a product or service in the minds of your target audience. Marketers usually try to create a unique image or identity of their products, services, brands or organization in the minds of their prospects. The positioning concept includes selling the benefits of services or products to the potential buyers. The concept focuses o...

So your research and development team has designed a next generation gadget and you are sure that it will be a hit. Now you want to introduce the new product to the market. However, everyday numerous new products and services are created and introduced to market. However, they fail to succeed because they not properly marketed and promoted.  While launching a new product, it is... read more