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The rapidly expanding scope of "functional" outsourcing
The concept of outsourcing from a business perspective has been around for decades. However, more often than not the outsourcing targets have been restricted primarily to manufacturing processes or technology infrastructure. Historically, the rationale has been that as long as the discipline ranked as a "core competency" for the company (i.e. product design, resource management, etc.),...
Focus Redux!
As online marketing continues to evolve at an exponential pace, many of our customers have become increasingly mesmerized by the sheer number of markets and geographies that have opened up as potential destinations for their products or services. They have every reason to be overwhelmed as the number of opportunities is indeed compelling. That being said, business leaders must still re...
The Reseller Sales Model
Participating in a Manufacturer/Distribution/Reseller model can be one of the most challenging selling environments. The manufacturer wants exclusivity from their Resellers, but won’t extend exclusivity to the Resellers in return. Distributors break bulk and extend credit, offering little more in terms of value for their margin. And the Resellers, they carry multiple manufacturer...