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Shows beaten down in the Broadway bloodbath have begun looking across the Atlantic for safety. Last year saw a shocking fifteen Broadway shows post extremely early closing notices. Even those hailed as theatrical triumphs failed to survive, including the immensely popular musicals Spring Awakening and Legally Blonde. Spring Awakening swept the board at the prestigious [...]

Earlier this week, it was announced that Joseph at the Adelphi London Theatre will close six weeks early after an admirable eighteen months. Even mixed reviews did not dispel the clamour for tickets as Lee Mead, winner of the BBC’s I’d Do Anything, took to the stage. However, interest in the show dwindled in the run [...]

However vulgar the phrase may be, ‘bums on seats’ are what keep theatre folk in work, and even not-so-hot shows need to pull in a crowd. For years, producers and advertising agents have come up with ingenious ways to embellish the truth to make even a damp squib sound like a blazing triumph. To avoid [...]