RSS 与 ATOM Feed 助推引擎

Recently, Google Gmail and Microsoft Hotmail introduced new features that prioritize the user’s inbox:  Gmail Priority Inbox and Hotmail Sweep.  Email deemed to be higher priority is given prominent placement in the inbox and is more likely to be opened and clicked.  These prioritizers work much like spam filters, by watching users’ email interaction behavior and filtering email [...]...

Recently two well-known email service providers (ESPs) announced their clients suffered list theft.   Spammers mailed to those stolen lists, which is how the ESPs discovered the breach.  How concerned should you be about the security of your lists and other data living in the cloud at your ESP?  Here’s a breakdown of the risks: Spammers [...]

This MediaPost article,  True Cost Of An Email Campaign by the CTO of Eloqua, contains some interesting ideas and is a worthwhile read.  But the author’s “Disengagement Path” concept is bogus — disengagement, like engagement, doesn’t happen gradually and linearly.  We know this because Recency (from RFM) response curves aren’t straight lines, they’re usual...